Author Archive:Katy Roberts

Another awesome review from Kay 9 Dog Training

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In the spirit of great feedback, Dorset-based dog trainer and all-round incredible woman Kay Joy also left Fresh Brew Marketing a sparkling review!

Kay 9 Dog Training provides dog training behavioural courses for dogs of all ages and disciplines and breeds. Working closely with their owners, Kay believes in helping dog owners understand how to get the best from their pet, to develop trust and most of all, to live happy and fulfilled lives.

(She’s certainly made a huge different to us, and our Cocker Spaniel!).

Screen Shot 2017-05-26 at 07.44.16If you’re looking for someone who lives by what she teaches, and gets results every time – someone who doesn’t need to self-promote her awesomeness, but simply delivers value time after time through her actions, then she’s the trainer you need.

Here’s what Kay writes:

 

“Katy is amazingly brilliant, her knowledge and passion shines through in her work. Helping me from the beginning of my journey with my website & photography, I couldn’t of managed with out her.”
Thank you, Kay! It was a JOY for me too. (See what I did there?)
For more about Kay and the services she offers, visit her website.

Great review from Faye Neal Photography

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I love working with people and businesses who are passionate about what they do! And so – you can imagine my joy at being able to help Faye get her visible and online presence for her incredible photography business to a point where she can self-manage and develop her own presence so much more.

And when you get a testimonial like THIS – it makes it all so worthwhile.

Faye writes…

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…… Katy at Fresh Brew Marketing is a breath of fresh air. Katy comes with a wide range of marketing knowledge that helped my business grow to a new level, the knowledge I now have to understand the way I approach my customers either by website, blogging or social media is just what my business needed. With packages to suit you and your business, Katy knows how to handle anything you throw at her. What I believe to be one of the most  invaluable parts of Fresh Brew Marketing is their amazing support and customer service which helped to install the confidence in my business. Thank you for the kindness, support and your true professionalism. Your advice is priceless.”

Thank you, Faye! Pleasure was ALL mine!

 

For more about Faye Neal Photography – click here.

 

Why Fresh Brew Marketing?

Here’s why

 

 

When a client ignites you to deliver more

Whenever I meet with clients, I leave feeling invigorated, ignited, electrified. This morning, I left the comforts of the Dorset-surrounds and travelled to the the catchment area of the shadow cast by The Shard, to meet with the Marketing and Delivery teams at Talmix – the home of independent talent.

As marketers, we’re always thinking of where next to deliver for our clients – the next plan, the next campaign. But after meeting with the team, who I’ve now come to know well, I left feeling, that although this was a discussion about what next to deliver and how to amplify what we’re doing even more,  I’d taken much more than I realised. Meeting with a team who is passionate (I know… I actually detest that overused word) about truly delivering a good customer experience, solving their clients’ problems and helping their community of over 27,000 independent consultants discover their next opportunity – I left feeling completely hopeful and expectant of the next wave of amazing things ahead.

And now, as I find myself on the train back to the countryside, and the view of the Shard gets smaller and smaller,  I feel completely blessed in having the opportunity to dip in every now and then, align myself with my client’s expectations, keep check that I am fulfilling what they need me to fulfil – and allow myself to become completely excited and obsessed with the next phase of the project – as I did on Day 1.

 

What’s worse than not having a social profile? Having one that sucks.

“YOU ABSOLUTELY need to be on social media,” was a discussion I heard the other day between a young 30-something year old woman and her 60+ year old manufacturing client.

Here’s a thought. You don’t HAVE to be on social media.

<gasp>what!?</gasp>

No. You don’t HAVE to do anything, unless you’re prepared to invest the time into making it good.

Admittedly, in my early days of online marketing, in my mind, establishing a social presence was not the only thing, it was THE thing that would create an impression of your brand.  But since then, I have had the wonderful opportunity to work with business people from all kinds of industries, business sizes and one thing that I have learnt over the years, is that having a social profile is absolutely critical – provided that you are prepared to invest the time into maintaining it.

And that’s where the wheels sometimes fall off. Often, the client admits that they simply don’t have the time, and asks me to manage their social presence on their behalf, and sometimes all they need is an easy-to-use template and management tool that allows them to spend 5-10 minutes every day, or every other day, on ensuring that their social voice echoes their physical one.

But it’s the times when clients realise they need a social media presence, having it all set up and looking great, but soon realise, despite their best endeavours at keeping things updated, that they simply don’t have the time to manage their social media voice – as they are simply focussing their efforts on building their business and delivering the services that clients are after.

Social Media is not just your loudhailer – it’s a core business tool that enables you to reach an audience that you otherwise wouldn’t, and opens up opportunities that you otherwise may have missed. But if you aren’t prepared to put in the work, those opportunities will forever remain hidden to you.

So, instead of having the “couldn’t-be-bothered” profile, rather consider removing a social presence, until you have a plan in place that allows you (or your team) to regularly update your social media profiles – and truly uncover the benefits of an active social business voice.

And if you don’t have the time, then chat to us about how we manage this for our existing clients – and perhaps we can find an easy compromise that gets you what you need, without looking like a balloon that has lost all it’s pop.