To serve and correct!

To serve and correct!

Grammar PoliceWe recently completed some work for a customer that involved a lot of content. We love content – have we said so before? 🙂
Anyway, so we were delighted to be able to present the customer with their brand new website, and as any designer / writer / artist  in the creative world would understand, the “hand-over” is probably the most daunting stage in any customer interaction and process. The act of handing something over that has been thoughtfully created and checked, and re-checked, dozens of times, still to this very day, leaves a slight skip in heartbeat and shortness of breath as you expose your creation to the rest of the world, and place yourself at the mercy of critics. (Ok, perhaps a bit melodramatic, but true to the core nonetheless).
We graciously received so many compliments and well wishes from our customer’s followers, business partners and end-customers for which we are really thankful, but there was one compliment in particular, which did tickle our funny-bones.

The compliment, however, requires some context.

My husband has, for the longest time, referred to me as being an active member of the The Grammar Police. I find poor language use, the lack of effort put into writing, poor spelling, incorrect grammar-usage and general language-laziness, really frustrating and I (all too often) find it necessary to correct (whether audibly, or mentally) the offence.

Dnt get mi start on txt spk.

or

I was sat on the ground, when a bee flew into my cool-drink.

or

I was so angry, I could of screamed.

You understand?

You could imagine my secret satisfaction and indulgence when this particular compliment received wasn’t about the beautiful words, the personal touches, the easy-to-read layout and easy-to-navigate website, but rather the fact that I had used punctuation… and used it CORRECTLY (quote).

So, the next time someone asks you for your opinion – think about more than just the obvious – because you never know just how pertinent it could be.
Thank you, Mrs. Customer, for absolutely making our day!

About the Author

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Katy Roberts has over 15 years's experience in helping businesses amplify their brands, build their customer bases and engage effectively with audience communities in order to build relationship for long-term business success. Having left the corporate world and now working independently since 2015, Katy continues to help local and national businesses tell their story.

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