I had the pleasure, today, of trying something new with my Cocker Spaniel, Fia. Recently, our little chattering rescue ball of fluff of Who-Knows age, started having trouble with her hip. So off to the local vet we went. A bill to the value of half a month’s grocery shopping later, we were told that Fia has developed hip dysplasia and severe arthritis.
Not taking them up on the offer to operate, we decided that we’d take the long-term management option and change her eating habits, exercise routine and up her intake of vitamins and healthy stuff.
So we decided to try Raw Food feeding. Something we’ve never really tried for pets in the past, but with a good friend in the business, we thought we’d give it a go. Receiving our starter packs from Bruce, we start the intrepid process of chopping up raw veges, and mixing it with the relevant raw meat contents. (For the sake of my audience, I won’t go into too much detail right now).
If you’re a follower of my blogs, you’ll know that I tend to look at most situations and search for the lesson. And while I was standing in the kitchen, with food bowl in hand, the pungent smell of something I’d rather not know about wafting upwards towards my nostrils, I noticed my Cocker start to become more and more excited. And that’s where my lesson started.
The more I moved, the more she did. Her nose switched on, her ears alert, her eyes not moving from me. And she hadn’t even started. I had what she wanted, and once she’d locked on, it was very difficult to lose her.
She knew something was happening. And from what she could tell… it was going to be good…
Quick snapshot for the sake of positioning: Fia is a social eater. We buy good (pellet) food but she has never been a devourer. She eats when we’re around – and one pellet at a time. In fact, she’ll carry a few pellets into the lounge where we’re sitting, drop them all on the carpet, and then one-by-one pick them up to nibble, just so that she’s not eating alone.
Fast-forward to Raw Food Moment.
I have her sit, as I usually do. She does. I place the bowl in front of her. At this point, I know she loves the smell – and I know that she thinks she’s going to love this. But I have no idea whether what she tastes will match that which she has imagined it to be.
She tastes.
She tastes some more.
It doesn’t stop there.
She continues to clear that bowl until the very last piece of raw carrot and parsnip is cleared.
And then she promptly sits down and looks up to me as if to say, “Right. Great hors d’oeuvres. Where’s the Main Meal?”.
Success!
Her experience completely matched up to the image I’d created for her in her mind.
How often do we as business folk make the fatal mistake of building such a great impression – that by the time our customers taste what we’re selling, we leave them disappointed, let down, fed up, looking for somewhere else to eat?
Perhaps it’s time for you to ask yourself whether you’re serving that which you’re creating.
Perhaps it’s time we test it out.
Why not get in touch with Fresh Brew Marketing today and let’s make that recipe work.
Raw Food supplied by Keeping It Raw in Bridport. Check them out on Facebook today.
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